Target Customer Segmentation Analysis. Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better. Skip to main content Events Video Special Issues Jobs ...

Our customer segmentation analysis can help you gather detailed insights into your target market and build a loyal customer base by devising targeted marketing approaches. Contact us today.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on the perks of using customer segmentation analysis in ...

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Be careful when you read about conjoint analysis, however, since many books illustrate the process using features and attributes rather than benefits. Once you have your data, use a clustering program ...