A tier system can make or break your loyalty program. At first glance, they might seem effortlessly manageable, maybe even a fun task to work on: Come up with a few cool names, set a point threshold, ...

While customers benefit from greater value and ease, companies greatly gain as well.

Kroger, CVS, and Kohl's are among the 350 companies with the best loyalty and rewards programs, according to new research ...

With so many loyalty programs available, it can be challenging to determine which ones truly add value. That's why Newsweek ...

These include higher customer satisfaction, increased average order values, and stronger brand loyalty over the long term. By delivering relevant content, tailored promotions, and timely support, ...

loyalty is slipping, and customers are becoming more reluctant to share feedback. For companies in the trades, these shifting dynamics are both a challenge and an opportunity to redefine customer ...

Done right, loyalty programs are a uniquely effective way to improve customer retention. Research from Accenture found that loyalty program members drive between 12 and 18% revenue growth each year.

Retail giant Amazon, online fast-fashion retailer Shein and confectionary brand Ghirardelli Chocolate are among the 600 companies recognized for offering the best customer service in America ...

Qantas frequent fliers will have to use more points to book travel to international destinations from Los Angeles to London in the biggest shake-up of the airline’s popular loyalty program in ...

More frequent fliers are declaring themselves airline free agents, fed up with ever-changing requirements to earn and maintain status.

Companies are dedicating increasing attention to investor relations (IR) management to cultivate shareholder loyalty. On average, CEOs allocate 15 days per year to IR activities — a notable ...