Customer data platform vendors. According to Fortune Business Insights, the global customer data platform market was valued at $1.16 billion in 2021 and is projected to grow from $1.42 billion in ...

A customer data platform must be a persistent, unified database that can collect and manage customer data from multiple sources and associate it with a customer profile. External Accessibility.

CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough. In a crowded, 6,000 vendor martech landscape ...

A customer data platform (CDP) is a software solution that compiles first-party data from multiple sources: communication channels, tools/platforms, systems, and data streams. The resulting central ...

Marketers know that every single customer experience is a moment of truth for the brand. Customers assume that your business knows -- and will remember -- who they are, what they’ve done and ...

Gartner found that 89% of businesses are going to compete on the basis of customer experience in the coming years. This new reality has led to a recent surge in interest in customer data platforms ...

Forbes Advisor has researched the best customer data platforms on the market today to help you find the right solution to attract and retain high-value customers.

The Global Customer Data Platform Market was valued at USD 1.56 billion in 2021 and is expected to register a CAGR of 27.41% over the forecast period (2022 - 2027) ...

“It’s not the model trying to guess what things are,” said Scott Brinker, VP of platform ecosystem at Hubspot, who was briefed on The Loop. Instead, he said, the model “is helping to translate between ...

Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources. Customer data is then normalized and unified, to build unique profiles of each customer.