But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

West Elm. You can check out the shopping guides for West Elm's rugs, sofas, and coffee tables. Most recently, I viewed its ...

Florence Pugh's eyelashes have me questioning everything I know about the best mascara application. For years, I was ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...