The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of ...

It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski reported Wednesday the team will not move forward ...

The Utah Hockey Club is going another route with another ... "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree ...

SALT LAKE CITY — Yeti, long considered the favorite to become the Utah Hockey Club’s team name, is out. A copyright disagreement between the NHL club and the Yeti cooler company has resulted ...

SALT LAKE CITY — The Utah Yeti is dead. The next step to finding the Utah Hockey Club's permanent name will begin Wednesday night at the Delta Center with a fan survey between the final three ...

meaning the NHL squad couldn't secure a patent for the "Yeti" name. Instead, Utah Hockey Club is moving forward with three other potential name options — and allowing fans to vote on which one ...

and then there were 3. ...and the Yeti was not among them. The Utah Hockey Club announced the three finalists for the team's nickname on Wednesday, along with plans for a fan survey that will inch ...

The Utah Yeti is no more. The Utah Hockey Club's ownership, Smith Entertainment Group (SEG), unveiled a new vote for fans attending the next four home games with names, logos and branding.

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of the ...