Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

You have invested in a customer relationship management (CRM) and a marketing ... the department using the product (e.g., finance), so it is important to identify the lead's job function and role in ...

Market segmentations ... and service offerings Using a well-designed survey instrument, telephone interviews were conducted in the U.S., the U.K., France, and Germany. Using multiple regression and ...

The marketers warned that the dominance of the Dangote Refinery could destabilise the market if not carefully managed. In an interview with TVC on Friday, the Executive Secretary of DAPPMAN ...

The company is targeting $65 million in net capital expenditures for 2025, a decrease from $74 million in 2024, aligning with its focus on enhancing free cash flow. Adjusted EPS for Q1 2025 was $0 ...

The company is taking early steps to enable people to control their iPhones with neural ... to tens of thousands of people who can’t use their hands because of severe spinal cord injuries ...

The Commerce Department issued guidance stating that the use of Huawei Technologies Co.’s Ascend artificial intelligence chips “anywhere in the world” violates the government’s export ...

The NSE Nifty dropped 42.30 points or 0.17 percent to 25,019.80. Market sentiment was weighed down by selling in IT counters and a largely subdued trend across Asian peers. Among the key laggards ...

India will receive huge flow, said Vikas Khemani of Carnelian Asset Management & Advisors. The mood remains positive on Dalal Street; however, any near-term consolidation could make the market ...