Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM Wavemaker.

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

A community-driven content creator leveraged YouTube to grow his backyard business into a full-scale enterprise with big-box ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

In December of 2020, the end of my nearly six-year college career was coming to a close and an MBA was within sight. I had a ...

Explosive. Searing. Volatile. That’s how Sean Manning felt about the prattle on every second book cover. Even those he’d ...

The giving and receiving of literary or book endorsements is a tricky practice. How does the Australian book community feel about them?

These endorsements — referred to as “blurbs” in the business — are usually sourced prior to a book’s publication. Authors, agents or editors will approach more famous peers to request a ...

Add articles to your saved list and come back to them any time. Strolling through Dymocks with a friend recently, I spied a book with a rapturous blurb from The Australian on its cover. “A ...

AI can write your blog, but it can't win over your audience. Authentic story telling and personalisation are the keys to successful content marketing.

An announcement from Simon & Schuster’s publisher left the literary community wondering whether blurbs, the little snippets of praise on a book jacket, are all they’re cracked up to be.