Snap’s executive team lays out the current key trends in content, the creator ecosystem, and marketing strategies.

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

It’s no secret that user-generated content is often more engaging and authentic than content brands produce themselves. For years, marketing experts have been giving advice on how to encourage your ...

In December of 2020, the end of my nearly six-year college career was coming to a close and an MBA was within sight. I had a ...

Explosive. Searing. Volatile. That’s how Sean Manning felt about the prattle on every second book cover. Even those he’d published, where a novel looked naked without such blurb cliches as uproarious, ...

The giving and receiving of literary or book endorsements is a tricky practice. How does the Australian book community feel about them?

I’ve been in the content management space for over 17 years, and I’ve seen how it’s changed—especially in financial services.

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

AI can write your blog, but it can't win over your audience. Authentic story telling and personalisation are the keys to successful content marketing.

An announcement from Simon & Schuster’s publisher left the literary community wondering whether blurbs, the little snippets of praise on a book jacket, are all they’re cracked up to be.

Who finds blurbs effective? What is their utility ... It takes time that we could be putting into thinking up creative marketing and publicity ideas. I’d rather put our time more into coming ...