The psychology of persuasion: Understanding consumer behavior and decision making in marketing As a subject, consumer behavior has been taught in B-Schools since long and there is a well-developed ...

Retailers must now make faster and more efficient decisions to meet these evolving demands. With advanced technology at our disposal, how can Gen AI ease the decision-making process for consumers? The ...

How AI Provides Decision-Making Insights. ML algorithms form the backbone of AI's ability to transform data into actionable insights. For businesses, mastering these algorithms is key to unlocking ...