1 P. Kotler and K. Keller, Marketing Management, 14th ed. (Prentice Hall, 2012), 172–180.. 2 Kotler and Keller (2012), 172–180; D. Court et al., “The Consumer ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel ...

Emergent large language models (LLMs) such as OpenAI’s ChatGPT (particularly its latest iteration, GPT-4), Claude AI and Gemini have demonstrated limited decision-making. In this article, we ...

He studies the impact of changing confidence on consumer decision-making and advises investors, businesses and policymakers. He coined the term “K-shaped recovery" to describe the pandemic's ...

Consumer expectations for digital experiences are continuing to increase. There are significant legislative tailwinds, primarily driven by the 21st Century Cures Act and rules around information ...