When I ask executives what a data- and model-driven organization is, most typically say it’s an organization that makes decisions with data. They too quickly miss the main point, which is that a ...

In one such data-driven approach for non-small cell lung cancer trials, the model was able to double the eligible trial population with no estimated impact on efficacy. Indeed, some models even ...

Search Engine Land » PPC » Data-driven attribution: How to think about Google’s default attribution model Share Attribution has been the holy grail for advertisers since the beginning of time ...