Kenya Barris is telling an American story, one can of soda after another. In a new six-minute short film, the writer, ...

Operating Unit today announced Desmond Nikhil D’Souza as Customer & Commercial Leadership (C&CL), effective February 1, 2025.

I go to the kitchen to get a refreshing drink. Before I do, I remove my thin T-shirt. It does not escape my attention that ...

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, ...

Prior to Cambodia, Paulo served as Senior Vice President of Commercial Innovation & AI at Coca-Cola ThaiNamthip ...

The Mahakumbh is set to attract over 400 million visitors, transforming it into a marketing goldmine for brands like ...

Leading brands have launched extensive advertising and marketing campaigns. Kiosks offer a wide range of snacks and beverages ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

On the same day, Varun Tej was unveiled as the new face of Coca-Cola’s Sprite, with the brand also releasing a poster to wish ...