Though it scored well in blind taste tests, New Coke was an epic failure in the 1980s. Why did it get such a bad reputation?
1985 was also the year that two American traditions ... Dennis Daly: In April, Coca-Cola was put to an early grave as the Coke company decided the 99-year-old formula might not be the real thing.
And a look back at history, to the "New Coke" debacle of 1985, proves that emotional connection actually beats taste much of the time. Despite winning blind taste tests, New Coke is one of the ...