Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand ...

Some folks may be green with envy. Coca-Cola has brought back the Lime Coke flavor, which hasn’t been on store shelves for 18 years. The fizzy thirst quencher, which features a hint of green ...

Coca-Cola can still work endorsement deals with ... Pepsi is in control of league-wide advertising and promotion, which is a powerful place to be. Pepsi's partnership with the NBA has been ...

After receiving a text back with the answers, users receive another text with the Coca-Cola promotion. The promotion encourages users to join the My Coke rewards program and to try out the Coke Zero ...

In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...

Home Depot, Coca-Cola and Makita are teaming up on a new campaign that leverages a print receipt to give away a trip and tickets for the upcoming FIFA World Cup in Brazil. Social, direct mail, ...

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Coca-Cola is launching a new lime-flavoured variant in the UK for its Original and Zero Sugar ranges. Building on the success ...