The commemorative bottle features a design of the White House with the text: “The Inauguration of the President of the United ...

In 1942, the Nazi apparatchik Otto Dietrich sniffed, “America never contributed anything to world civilization but chewing ...

What is brand recognition, and how can your brand achieve it? This guide will help you understand why it matters.

In a consultative approach, Happiest Minds collaborated closely with the strategic team at Coca-Cola Beverages Vietnam during ...

In 1986, The Chicago Daily News interviewed Jane Bartholomew, who also claimed to have posed as the model for Lady Liberty in ...

From 1976 to 1981, Columbia Pictures retired Lady Liberty from the screen. The logo was later rescued in 1982 after The Coca-Cola Company purchased the studios. In 1989, Coca-Cola sold Columbia ...

The Israeli District Court has ruled that the Coca Cola’s Israeli bottler should have withheld royalty withholding tax on payments for imported Coke concentrate because of the Coke trade name.

Like Coca-Cola, Visa has one of the most powerful brands in its market. Millions of credit cards in circulation bear the logo of the financial industry giant, which cuts a fee for every ...

In a world where personal branding is paramount, individuals are often marketed like products. Nowhere is this phenomenon ...

Since the early 1890s, Coca Cola has sported its iconic red packaging. Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize ...

In the 1930s, the Coca-Cola logo displayed on delivery trucks, serving trays, advertising signs, and print materials helped cement this ornate cursive logo in public memory. The logo remains unchanged ...