Most companies will be better off buying proven implementations of analytics rather than build them from scratch, usually in a project led by a heroic data scientist.

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Google Analytics, Search Console, and Ads are completely free to use and extremely powerful. Every website owner should be incorporating Google SEO tools into their web strategy.

Google has begun rolling out a new analytics feature allowing users to export audience data from Google Analytics 4 (GA4) to BigQuery.

The growth of the industry has heavily contributed to the rapid proliferation of companies offering marketing software and web analytics tools.

But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing setup—especially since Google announced the sunset of Universal ...

Google Universal Analytics, and its upcoming successor Google Analytics 4, offer in-depth data about your website.

Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use.

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.