Furthermore, it was estimated in mid-2020 that over half of all US kids under the age of 16 were playing Roblox. It’s also popular in the Cardi B/Offset household, as their daughter, Kulture, is ...

Roblox has been doing this in their own way for a long time, and now, its latest celebrity “endorsement” is dropping today. The celebrity they got? The Weeknd.