Mukesh Ambani has set his sights on conquering India's soft-drink market with his Campa Cola brand of beverages, triggering a ...

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

The PepsiCo bottler is facing competitive pressures from Campa Cola’s aggressive pricing, Coca-Cola’s India restructuring, ...

Companies are introducing smaller packages of their products at lower prices to prevent having to cut prices on their ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

The Advantage Assam-2.0 was held on February 25th and 26th, 2025, after a seven-year hiatus since the first edition.

Varun Beverages shares have risen 5% to ₹532.20, marking a monthly gain of 21.16%. Analysts suggest using recent corrections ...

Cola's 'half time' campaign for the ICC Champions Trophy 2025, PepsiCo came out with a full-page newspaper advertisement flipping the script with "any time" campaign.

While competition could affect margins, Citi believes Varun Beverages has several levers to manage this challenge.

Coca-Cola and PepsiCo are introducing no-sugar drinks in smaller packs priced at ₹10 to counter Reliance Consumer's Campa.

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...