Easter Favourites Pouch (rsp: £7.45/335g), which “taps into the egg hunt ritual”, features Mini Cadbury Dairy Milk Eggs, treat-size bags of Cadbury Mini Eggs and Cadbury Creme Eggs. The outer ...
The past 12 years have been turbulent ones for Cadbury, but a Grand Prix-winning campaign for its signature Dairy Milk brand that tapped history and purpose has helped reinvigorate its fortunes. The ...
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