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Your CTA should be clear and short. Learn More is fine on a button if paired with a compelling description, but for best results aim for a more action-oriented CTA.

Unusual Call to Action Examples That Actually Work What drives CTA clicks? Is it the color of the button? Is it the language used? Undoubtedly, unusual CTAs have a way of converting.

Learn what A/B testing is, how to set it up, and what to measure to improve your CTA performance and generate more leads with your content.

A call-to-action (CTA) is any copy that encourages someone to act in-the-moment. Be that to purchase a product, watch a video, share content, or even just to find out more information.

A call to action (CTA) is a marketing term for the next step a marketer wants the audience or reader to take.

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X launches new ad format with headline & CTA button for sales campaigns This modification marks a departure from the simpler format introduced by X in 2023, when the platform removed the lower info ...