The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

1. Applying 2 to 3 times as much foundation 2. Using warm tones instead of cool tones 3. Applying blush in a higher position 4. Swapping bronzer and contour 5. Applying a darker lip 6. Using setting ...

Despite offering some of the best travel gear, beauty products, and fashion out there, Black-owned businesses still don't ...

The world of makeup is transformative and powerful, allowing individuals to express themselves, highlight their natural ...