A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers. The positioning – ‘We Create What’s Next’ – was launched last ...