Dr. Rajani developed an eyelash serum with a hormone that can alter your iris color and people are obsessed with the results.

Molly-Mae Hague could take her pick of every beauty product out there, so when she recommends something, I'm listening. The Maebe founder shared a selfie showing off her incredible eyebrow and eyelash ...

If you find false eyelashes difficult to apply, you'll change your mind once your try Lilly Lashes Self-Adhesive Eyelashes.

SHOPPING: Scores of shoppers have been left 'truly impressed' by one £40 eye cream that promises to deliver instantly ...

SHOPPING: Amazon is kick-starting the month with a whole bunch of deals to help you save - and with plenty of great offers ...

AirPods are consistently a top-selling item at HuffPost, so we keep an extra eagle eye on them. A fter weeks of retailing for ...

With a variety of makeup, skincare & more, these mini products from brands like Peter Thomas Roth, Elemis & more are perfect ...

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the ...

Meet Verdoie, a new luxury Parisian beauty brand that puts mushrooms in the forefront of its formulas. This moisturizing ...

This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...

Including an acne-fighting azelaic acid serum, a black cherry eyeliner and a TSA-friendly portable humidifier.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...