MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to "Strategy" and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 announcement ...

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC) and artificial intelligence. The company's new logo features a stylized ...

Listen to this article The Tysons tech company formerly known as MicroStrategy has a new moniker: Strategy. In addition to announcing a new name, the Bitcoin behemoth chaired by Michael Saylor ...

MicroStrategy, the top corporate holder of the world’s first cryptocurrency Bitcoin, just rebranded to Strategy and bought $20B worth of BTC.

MicroStrategy Inc. (Nasdaq: MSTR) has officially rebranded as Strategy, emphasizing its position as a Bitcoin Treasury Company.

The company's new logo features a stylized "B", symbolizing its position as the largest Bitcoin Treasury Company. It has also adopted orange as its primary brand color, aligning with Bitcoin's ...

unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and adopts orange as its primary brand color, which the company says symbolizes energy, intelligence ...