Even the bottle is totally different for the brand (which usually features a bust resembling Billie herself), highlighting a whole new era for Billie Eilish Fragrances. According to Eilish, the fragrance celebrates individuality and the endless possibilities that come when people bet on themselves—hence the dice shape.

A beauty editor reviews Billie Eilish's $90 Your Turn perfume, the fourth fragrance in her portfolio, and shares whether it's worth it.

So this has always been my philosophy when designing the bottles for my own fragrances," Eilish said, per Cosmopolitan. "They are all works of art." In a video promoting the perfume, Eilish sits in the corner of silver box,