A sharply partisan political environment has shown advertisers face risks when tackling issues ahead of Super Bowl Sunday.

Eagles matchup may not satisfy the championship cravings of Patriots fans here in New England, but Sunday’s Super Bowl ...

After they eventually catch him, they forcibly drug him by offering a mysterious beverage. The runner drinks it, collapses ...

Dan and Eugene Levy star in separate ads, while brands like Instacart and Häagen-Dazs are dropping their first Super Bowl ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...

No stranger to the Super Bowl, former New York Giants wide receiver Victor Cruz is back in the big game this year as the star ...

Eugene Levy is channeling his inner Chappell Roan as he’s hot to go with Little Caesars in teasers for the upcoming Super Bowl commerical. A coffee mate that is. Shania Twain is teasing a song about ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial ...

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...