Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

With a few Super Bowl commercial spots going for a record $8 million for 30 seconds this year, the stakes have never been ...

Robert Kraft's Foundation to Combat Antisemitism released a commercial starring Tom Brady called "No Reason to Hate." ...

Seal, known for hit songs like "Kiss from a Rose" and "Crazy," was the star of a Mountain Dew Super Bowl ad that was revealed ...

Eugene Levy is channeling his inner Chappell Roan as he’s hot to go with Little Caesars in teasers for the upcoming Super Bowl commerical. A coffee mate that is. Shania Twain is teasing a song about ...

No stranger to the Super Bowl, former New York Giants wide receiver Victor Cruz is back in the big game this year as the star ...