Brands can get tips for their own marketing campaigns from the successful collaboration between Korean pop sensation BTS and fast food giant McDonald’s, says Mutant’s Bethany Bloch. The rollout of a ...

The BTS McDonald’s meal has been a highly anticipated drop from the fast food chain since it was announced, and it didn’t disappoint. We arrived at the McDonald’s on Castle Road just before ...

McDonald's BTS meal is bringing in the most customers the chain has seen all year after only a week, according to foot traffic reports from third-party researchers. McDonald's partnered with the ...

McDonald's collaboration with Korean band BTS has been a huge success, and now the chain is releasing two new merch lines. McDonald's partnered with the iconic group on a signature promotion in 49 ...

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BANGALURU (Reuters) - Global sales and profit for McDonald's Corp surged past Wall Street ... celebrity meal inspired by South Korean pop band BTS. Same-store sales for the world's biggest fast ...

November is here and it’s finally time for the return of Christmas music with a new release from White Christmas icon Bing ...