New Era debuted the latest MLB Spring Training hats recently on their website and Pittsburgh’s is an all-black cap with the buccaneer logo that was seen back in the late 1990s.

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

The Madison Metropolitan School District wants the public to provide feedback on the newly updated designs for each of its ...

The expectations placed upon Jalen Green have always been high. Since the Houston Rockets selected Green with the second overall pick of the 2021 NBA Draft, the shooting guard has proven he belongs on ...

Time marches on, as do logos for professional sports teams. Today’s trend usually turns into tomorrow’s afterthought. That doesn’t mean we think some spectacular old logos shouldn’t get another run as ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering an era of revenue sharing. If a federal judge gives final approval to the ...

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...