With a digital-first model and customer-centric innovation, Flo is challenging traditional mattress brands and redefining ...

Blueshift’s latest research reveals that despite growing AI adoption, most brands still face data silos, limiting their ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.

The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to ...

It uncovers a growing gap between marketing objectives and real-life implementation in cross-channel personalization, with 76% of B2C brands having problems using offline data for effective cross ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

high-volume world of B2C. Consumer brands today juggle 16+ disconnected tools, making it nearly impossible to get a complete view of their customers and deliver the personalized, frictionless ...

In addition, Noroo Paint & Coatings will introduce the B2C (business-to-consumer) brand "NOROOWA" for the first time. NOROOWA is an online-only brand born under the goal of creating beautiful and ...