We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?

As AI overview continues to dominate Google searches these days, advancements such as web search tools could see the end of the traditional search engine. Ensuring your business maintains a strong ...

Anthropic launches web search API for Claude as Apple considers AI search alternatives to Google, signaling a major shift in how users discover information online.

Apple is looking to add AI search engines from OpenAI, Perplexity, and Anthropic to Safari, Bloomberg reported on Wednesday. Eddy Cue, Apple’s Senior Vice President of Services, made the ...

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at ...

the meaning changes for the search engine," Dr Nagappa says. Beyond searching, the sites we look at have changed. Mr Lofgren thinks the "maze" of the modern web makes it almost impossible to leave ...

The statements came as part of Cue’s testimony about the around $20 billion Google pays Apple to make it the default search engine on Safari. Apple currently offers a ChatGPT integration with ...

I kept double searching on Google and DuckDuckGo, the non-Google web search engine I was using, to check if Google gave me better results. Sometimes it did. Mostly it didn’t. More than two weeks ...

Why it Matters: Perplexity is a search engine that delivers answers to any question by searching the web and compiling information from multiple sources. Unlike traditional search engines ...

If you're over traditional web search, give one of these 6 AI-powered engines a try. PC hardware is nice, but it’s not much use without innovative software. I’ve been reviewing software for ...

The very basic meaning of what it means to ” Google” something – typing in keywords and sifting through links, images and information snippets is nearly behind us, according to Google.