Presentation layer: where the dashboards and workflows live; Big–data processing and analytics layer: the base for pattern matching, mining, predictive modeling, classification engines, and ...

Building the case for aligning data and analytics strategies. As data sources become more abundant, it’s important for organisations to develop a clear data strategy, which lays out how data ...

Recently, chief information officers, chief data officers, and other leaders got together to discuss how data analytics programs can help organizations achieve transformation, as well as how to ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example. VIP CONTRIBUTOR Corey Morris February 27, 2023 ...

Accurate Data: Google Analytics 4 server-side tracking will improve data accuracy, as companies may even be able to see100% accuracy for user data compared with the 80% to 90% accuracy that ...

According to marketing strategy author Geoffrey Moore, “without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” ...

Leveraging predictive analytics can revolutionize facility maintenance strategies by providing real-time data that enhances safety, reduces costs and minimizes downtime through proactive decision ...