Roblox players can access ten exclusive Halloween-themed Hot Topic designs in the Roblox Avatar Shop. Beyond that, there are three digital pop-up shops making a home in three huge games inside Roblox.

Roblox has been doing this in their own way for a long time, and now, its latest celebrity “endorsement” is dropping today. The celebrity they got? The Weeknd.

Ten Hot Topic items first appeared in the Roblox Avatar Shop with the soft launch of the campaign on October 3. The initiative also includes a Hot Topic Pop-up Shop, which appears in Roblox games ...