Dead Rails is a survival experience on the Roblox platform whose setting gives the vibe of Kabaneri of the Iron Fortress. In ...

Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new ...

The gaming platform's algorithm may help it identify popular concepts before competitors, as it did with 'Grow A Garden,' analysts said.

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many ...

Dive Brief: Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, ...

Partnering with Gamefam, UM & WildBrain, the trio found that the answer is Roblox, where 77 million daily active users across Gen Z and Alpha spend over two hours a day on average – more than ...