Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.

The Google-owned video platform announced its donation Wednesday, joining Snapchat and Hollywood studios in helping to rebuild.

Amid the Great TikTok Migration — when flocks of influencers are fleeing to RedNote, Lemon8 and YouTube in fear of a possible national TikTok ban — Snapchat is recruiting influencers to not-so-subtly nudge fans to Find Your Favorites on Snapchat.

Tech giants like Meta and YouTube want to poach TikTokers, with Snapchat, X, Substack and others also planning efforts to coax them to their platforms.