This report explores the state of social media platforms and their evolving role in e-commerce, featuring profiles of the leading global social media platforms and discussing prospects and growth ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Based on analysis from a survey of 300+ marketers worldwide, this report offers quantitative evidence that shows applying the ABE Framework helps instil a culture of creative effectiveness at brand ...

Artificial intelligence is set to transform how brands engage consumers, but a careful balance with human modes of connection is required. Artificial intelligence (AI) is top of mind, and on the tip ...

Generation Alpha (Gen A) – those born after 2010 – are not only tomorrow's consumers, but also have a significant influence on family decisions and spending today. Generation Alpha (Gen A) – those ...

In such an uncertain economic context like 2023, it can be tempting to go for performance-driven approach for immediate returns on investment. However, we recognize that, for an iconic... We’re ...

Sales promotions serve as an essential link between enterprises and consumers in the realm of marketing activities. Our study reveals a powerful connection between the framing of promotion information ...

Widespread access to the internet on mobile devices and a growing market of smartphones and tablets, offer both new opportunities and challenges for survey methodology. Simultaneous with the ...

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

How does a challenger brand make a comeback when knocked down from its hard-earned #2 spot? This is the question POND’S Men, a men’s skincare brand, asked itself while battling not only a market ...

Privacy concerns may influence many choices consumers make. However, their expressed concerns are sometimes inconsistent with their information-sharing and privacy ...

The efficacy of an adopted methodology correlates with the commitment of participants to engage in the inquiry (Henry et al., 2016; Saunders & Kulchitsky, 2021; Silber et al., 2023). Not surprisingly ...