The above image illustrates how a typical site structure should look. At the top of the experience, you have your homepage which will more than likely be the most visited page on the site.

Very simple, logical website structure (like I’ve explained before) that is based upon a user’s intent behind search keyword phrases will turn every category, sub-category and topic page into ...

The CEO of a corporation, for instance, may sit at the top of a hierarchical model the same way a home page resides at the top of a website model. Effectively designed hierarchies create sites ...

How each page is related and connected. With differences in design and website structure principles, a designer and an SEO pro’s opinions can vary considerably. Striking a balance between a ...

Flat structure requires a minimal number of clicks to access any page. According to “The Art of SEO” by Eric Enge, Stephan Spencer and Jessie Stricchiola, “For nearly every site with fewer ...

Over the last 20 years, the World Wide Web has grown from a modest research project into an immense, seemingly chaotic repository of information and a novel, wide-ranging medium of communication.