What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

There are five levels of awareness in the customer journey. What stage in the journey your prospects or leads are in determines whether they are ready to speak to your sales team and how quickly they ...

You need to have an action ready so you can help bring about the next behavior. At this stage, some marketing teams just hand prospects off to Sales. However, even when a lead is Sales qualified, ...