One of the most exciting aspects of the Rosca is the surprise hidden inside: a small figurine or charm, often in the shape of a baby Jesus.

Thousands of people made their way to Mexican bakeries in the Bay Area Monday to get their hands on a traditional Rosca de Reyes.

Holiday is celebrated in Chicago annually with traditions including the hunt for Rosca de Reyes sweet breads at Mexican bakeries.

H-E-B shoppers in Odessa and the surrounding areas can join in on the celebration commemorating Dia de Reyes, or the Epiphany, from 11 a.m. to 1 p.m. Jan. 6 with the retailer's delicious Rosca de ...