I found the seven following examples from the past year that I thought did a pretty nice job in terms of “real-time marketing”. Hopefully, brands will learn from these leaders this Sunday!

Although the Asian market still needs to be further educated, we have already seen good examples of brands in Asia using real-time marketing to engage with consumers. “In Asia, we are starting to see ...

Hightouch, the leading data and AI platform for marketers, today announced the launch of same-session personalization. For ...

Let’s look at some of the best and worst examples of real-time marketing and see what lessons can be learned. The best RTM campaign and responses stay relevant to their marketing strategy ...

The easiest way to define real-time marketing is to point to one of the best examples of it. Last year during the surprise blackout at Super Bowl XLVII, Oreo turned many heads online and off with ...

Real-time marketing is a serious mandate for brands ... With no need for details, the now famous “Dunk in the dark” Oreo example garnered a phenomenal number of “Likes” and retweets.

For example, a company that wants to discover ... as it becomes available enables your company to implement real-time marketing strategies to become nimbler and more relevant.

Every year, there are a handful of events that present unique real-time marketing moments ... radar and plan for these opportunities. For example, March Madness is an annual, weeks-long opportunity.

Real-time marketing is hot. Recently Richard Fouts ... But a real-time marketer would bring the information to the customer.” For an example of how a business is executing on McKenna’s last ...

a great example of capitalizing on real-time events in an effective way. The key is to make a real connection to the event that makes sense and is entertaining. The tech giant backs off plans to ...