David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – ...

The most effective approach is to create customized segmentation logic that fits your business. 2. Job Function Which department does your lead work in? Job function also can be inferred from job ...

Segmentation continues to be one of the most powerful tools ... Designing and managing these programs requires logic and skill. Deft implementation of this logic allows the manufacturer to recognize ...

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced new capabilities in segmentation, campaign workflow, and data security that streamline ...