With customer segmentation, your business can better understand every customer and align relevant strategies and tactics to meet their distinctive needs, helping you to make more profits.

Types of Market Segmentation There are five primary sets of characteristics that researchers use to divide target markets into subgroups likely to make similar choices about products and services ...

The way you segment your customers will depend on your specific business and, of course, the people and businesses that make up your customer base. Here are some common customer segmentation ...

Though frequently a long and arduous process, segmentation can make a marked business impact. Which is why it's disheartening to witness companies make repeated and easily avoidable mistakes. Here are ...

Based on interviews, lived experience and critical analysis, the report explores: Why segmentation fails to scale or stick across teams The pitfalls of CRM-led and research-led models – and how to ...

The real power of segmentation is in designing a proposition that meets the needs of clients and makes a profit for your business Every single human being on this planet is different. Yes ...

Just make sure that the demographics you ask for ... Four solid email list segmentation strategies you can use both during the signup process and within your email campaigns to increase email ...

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

It’s aimed at making network security more granular. Network segmentation isn’t new. Companies have relied on firewalls, virtual local area networks (VLAN) and access control lists (ACL ...