This color is beautiful… My lips were soft after I took the gloss off. Very moisturizing and long lasting!” Another fan sums up the moisturizing lip plumper perfectly: “I can’t believe how ...

Formula wise this was probably the driest lip gloss we tried, and applying did take a fair few swipes. But those looking for strong pigment will appreciate the bright long-lasting colours.

gloss or lip oil for women over 50. Talk about long-lasting, it's hard to beat Urban Decay 24/7 Glide-On Waterproof Lip Liner, which claims to have up to 16 hours (!!) of wear. The brand is known ...

Firstly, the formula is essential. A good lip gloss should be moisturizing and long-lasting without feeling sticky or heavy on the lips. It should also be easy to apply and have a smooth texture.