Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

Despite being the most depressing day of the year, there are four reasons to be cheerful about the future of inclusive ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been ...

The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...

The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction of its ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.