Neither Benjamin Clymer, its founder, nor the Watches of Switzerland Group would disclose terms, but they stressed that coverage would continue to be independent.

The acquisition marks the return of Hodinkee founder, Benjamin Clymer. He said he will again be the major decision maker of the business he founded as a blog in 2008.

The Watches of Switzerland Group just acquired the watch media company Hodinkee. The two hope to work together to benefit the watch community.

Watches of Switzerland said the acquisition will help it capture market share, particularly in the U.S., and is part of a wider strategy of expanding its "sector leadership" online.

Watches of Switzerland Group has bought Hodinkee, the companies announced simultaneously this morning to the London Stock Exchange and the media business’s own website. Hodinkee shut down its retail arm in July this year,

Watches of Switzerland has acquired New York-based media company with editorial focus on wristwatches, as the luxury watch seller aims to gain online growth

High-street giant Watches of Switzerland has bought Hodinkee, the New York-based watch aficionado platform, vowing to uphold "impartial journalism" and continue coverage of brands it doesn't stock.

The London-listed group has acquired Hodinkee, a media company with an editorial focus on wristwatches, for an undisclosed figure, as it looks to increase its online reach

The Watches of Switzerland (WOSG) has set its sights on an expanded audience through the acquisition of Hodinkee, an editorial content provider for

Hodinkee's commercial activities, including its limited edition collaborations, will be integrated with Watches of Switzerland's US e-commerce site as part of the deal. Watches of Switzerland said the acquisition will be funded through existing financing facilities.