TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s parent company, LVMH, has successfully completed the sponsorship transfer with a 10-year contract after more than two decades.

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will be used globally after LVMH struck a decade-long agreement to bring a number of its luxury brands to F1.

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.

TAG Heuer and Formula 1 — two names that have been intertwined since the sport's golden age — are set to reunite in a partnership that’s as exciting as

Formula 1 has officially confirmed the return of TAG Heuer as its Official Timekeeper starting in the 2025 season.

An important novelty awaits Formula in the 2025 season. The premier class of motor racing has just announced the return of TAG Heuer, after rumors that had circulated in recent months, as the official timekeeper of the category that this year celebrates its 75th anniversary.

Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,