The “luxurious souvenir” is the brainchild of Italian communications firm ItalyComunica, which bills the gimmicky keepsake as “perfect for those who wish to rediscover the peace and elegance of this heavenly corner, sealed in a tin.”

Tourists visiting the picturesque and upscale Italian resort area can now take home a unique souvenir — canned air.

Tourists can now buy ‘100% authentic’ fresh air cans from Lake Como for £8.25 - For under a tenner, a slice of Lake Como air could be yours to keep forever – until you open the can, that is

For tourists returning from vacation, a camera roll full of photos and a suitcase bursting with souvenirs are usually the closest they can come to bringing a piece of their holiday destination home with them.