Yeti Coolers was started by two brothers, Roy and Ryan Seiders, in 2006. The fishing enthusiasts were dissatisfied with the coolers on the market at the time, which could not keep up with their ...
Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing. The Austin, Texas-based company was founded by the Seiders brothers: two avid outdoorsmen who felt ...
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