At the annual motorcycle rally in Sturgis last year, shops and stands lining biker-filled streets were selling Yellowstone swag alongside shelves laden with pro-Trump merchandise. Drop into any ...

There are Yellowstone T-shirts and Western-wear collections inspired by the show’s cowboy costumes. There’s even Yellowstone-branded furniture for people who want to recreate the luxe-rustic ...

It isn’t a shock that Yellowstone is in the food merch world — the shows yield an insane amount of money, with Taylor Sheridan saying his shows are worth more than a billion dollars.