Xiaomi is putting a premium price on its first electric car because it already has about 20 million users in that segment, Group President Weibing Lu told CNBC.

The announcement date for the Xiaomi 15 Ultra has reportedly leaked. According to GSMArena, a promotional poster indicates that the big announcement will occur on Wednesday, February 26. Additionally, ...

In marketing, Xiaomi uses a strategy of limited availability to extend product anticipation and attention. This strategy not only creates buzz but also helps gather user experience data and manage ...

Building upon the success of their October release in China, the Indian variants of the Xiaomi 15 series are anticipated to ...